Survey questionnaire design: issues and answers

Survey questionnaire design

Survey questionnaire research is an especially useful approach when a researcher aims to describe or explain features of a very large group or multiple groups.

Online survey questionnaires can also be useful to create more understanding of sensitive topics such as sexual and mental health, where there are greater levels of anonymity and increased honesty as there is less pressure for social desirability responses compared to face to face interviews.

What type of research method are survey questionnaires at thier core? Please select one response from the options provided below

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Qualitative (for open or text based questions exploring experience or meaning)

Quantitative (for closed questions, counts, statistics)

In which of the following circumstances are (online) survey questionnaires most usefully deployed? Please choose all options that apply from the list below.

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For collecting large amounts of data

When a long questionnaire is needed to explore a multi-faceted complex issues

To probe for understanding more about why people behave in the way that they do

When a target population sample is widely geographically dispersed

Where speed and cost-effectiveness are a priority

When respondents prefer anonymity for sensitive topics

When the target audience has low levels of IT literacy

Is it useful to include 'Don't know', 'Not sure' or 'Prefer not to say' options useful in a survey or not?

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Yes

Don't know

Not sure

Prefer not to say